Social Media 2016 in Review

2016 has been a period of consolidation for many of the biggest social media platforms. In this blog post, I review the year and highlight a number of key product launches from a marketing perspective. 2016 was the year that video exploded across the major platforms, with Facebook emerging as the winner. However, let’s explore this and other emerging trends from the year.


In 2016, Facebook shifted to become a video-centric social platform. With the launch of Facebook Live and vertical video ads , both relatively new products, they are already seeing fantastic brand popularity. Facebook forecasts that its own News Feed will mostly focus on video within the next five years. As such, brands must focus their efforts on delivering compelling videos which drive engagement. This will be easier said than done! Brands will need to experiment with a variety of video styles, which best reflect their own individual narratives.

Here are a four of the main highlights from Facebook in 2016:

  • Facebook LiveAllows anyone with a smartphone to broadcast to anyone, anytime and anywhere in real-time.
  • Instant ArticlesThese are fast and interactive articles on Facebook and load up to 10 times faster than regular articles on smartphones.
  • ReactionsFacebook Reactions enable expression with five additional emojis, in addition to “like.”
  • MarketplaceIn a move to promote social selling, this feature enables you to buy and sell items to the Facebook community.


Facebook growth

2016 has been another record-setting year for Facebook. In their latest earnings report, Facebook earned $7.01 billion in revenue during Q3 2016 and now has 1.79 billion monthly users (up 16% from Q3 2015).

The importance of search

In 2016’s Q2 earnings report, Facebook revealed that it now sees 2 billion searches per day, up from 1.5 billion a year ago. Google remains the leader in search with 3.5 billion searches per day. But it is clear that Facebook sees search as a key discoverability tool for brands.

Since April 2016, Facebook has been automatically adding alt tags to images that you upload, and are populated with keywords representing the content of your images. Most regular Facebook users have no idea to the amount of information that is now routinely being extracted from photographs. Below is an image from my own feed, that shows the keywords Facebook is able to extract from the image.


Search has the potential of increasing your reach on Facebook and driving attention to your key shared posts. It is worth keeping a close eye on Facebook search in 2017.



In 2016, Twitter refocused its product strategy. It is no longer a social network, instead it is a news product. In a recent message to Twitter’s employees, CEO Jack Dorsey made it clear:

“Twitter is what’s happening, and what everyone is talking about (literally!). News and talk. We’re the people’s news network.”

People choose us for news because we’re the fastest. Fastest to get news, and fastest to share news with the whole world. Now let’s strive to be the first. The first place people check to see what’s happening…and the first place to break what’s happening. In the moment LIVE, or a fast recap of what we know so far…what matters.

This makes sense for Twitter, particularly as Twitter is where many people go to learn about breaking news. In 2016, both Twitter and Facebook had to deal with the prospect of people creating and sharing fake news.  This problem will continue into 2017, and new tools will need to be created to deal with the problem. Particularly new tools to help with fact checking.

Key product launches from Twitter in 2016:

  • Customer support tools: Easier ways for businesses to provide support to their customers on Twitter.
  • MomentsTwitter Moments enable users to stitch together multiple tweets into slideshow-like stories.

Twitter focused on providing customer support features in 2016 at the request of many brands who deliver support on the platform.  On the marketing side, there were no new tools for marketers.



2016 was an incredible year for Instagram. The Facebook-owned company has gone from strength-to-strength with a number of key product launches and achieving growth with more than 500 million monthly users.

Key product launches from Instagram in 2016:

  • Stories:  Instagram Stories enables its users to post photos and videos that disappear after twenty-four hours, much like Snapchat Stories.
  • Business toolsInstagram is getting serious about businesses and has worked with hundreds of brands to enhance the Instagram experience. The focus has been on three key areas —customer acquisition, data insights and post exposure. 

Instagram trends to watch in 2017 

Live video

Facebook has been extremely bullish on live video, and has shared that its users watch live videos more often and for longer periods of time than non-live videos. So it’s no surprise to see Instagram is testing live video too (though there’s been no confirmed launch date for this feature yet).

The evolution of Instagram Stories

Instagram launched a Snapchat style stories to “fill the gaps” between the posts in our Instagram feed, as Kevin Systrom explained to The Verge:

If Instagram is built around highlights, we’re filling in the space in between — and becoming more about visual expression in general. We’re capturing all the world’s moments, not just the best ones.

The stories product, will continue to evolve and give brands a way to drive traffic from Instagram. Those with verified accounts can now share links through Instagram stories. 



The top 100 advertisers on YouTube have increased their spend on YouTube video ads by 50 percent. This goes to show the faith in video ads that marketers now have. YouTube has also seen an increase in brands partnering with creators on branded content opportunities such as product placements, promotions and sponsorships, this trend will continue.

There you have it, 2016 was the year social continued to evolve particularly on mobile platforms and a year of consolidation of products and features.


Key Facebook Statistics – January 2017 Edition

Facebook statistics
Facebook statistics

For marketers, these latest Facebook statistics can help develop strategies to ensure you are targeting the audience you want to reach in the most effective way. Here are the key Facebook stats for January 2017 via Zephoria

    1. Worldwide, there are over 1.79 billion monthly active Facebook users (Facebook MAUs) which is a 16 percent increase year over year. (Source: Facebook as of 11/02/16).
    2. 4.5 billion likes generated daily as of May 2013 which is a 67 percent increase from August 2012(Source: Facebook)
    3. 1.18 billion people log onto Facebook daily active users (Facebook DAU) for September 2016, which represents a 17% increase year over year (Source: Facebook as 11/02/16)
    4. There are 1.66 billion mobile active users (Mobile Facebook MAU) for September 2016 (Source: Facebook as of 11/02/16) an increase of 20 percent year-over-year.  There are 1.03 billion Mobile Daily Active Users (Facebook DAU) for June 2016 which is an increase of 22% year-over-year.
    5. On average, the Like and Share Buttons are viewed across almost 10 million websites daily. (Source: Facebook as of 10/2/2014)
    6. In Europe, over 307 million people are on Facebook. (Source: Search Engine Journal)
    7. Age 25 to 34, at 29.7% of users, is the most common age demographic. (Source:Emarketer)
    8. Five new profiles are created every second. (Source: ALLFacebook)
    9. Facebook users are 76% female (out of 100% of all females) and 66% male (out of 100% of all males).This is stat is one that you really have to think about because it’s comparing the percentage of all females against the percentage of all males who are on Facebook. To dig a little deeper take a look at this study which does a much better job at explaining the nuances – Source: Brandwatch
    10. Highest traffic occurs mid-week between 1 to 3 pm. (Source: blog) On another note, a Facebook post at 7pm will result in more clicks on average than posting at 8pm (Source:  Forbes).
    11. On Thursdays and Fridays, engagement is 18% higher. (Source: blog)
    12. There are 83 million fake profiles. (Source: CNN)
    13. Photo uploads total 300 million per day. (Source: Gizmodo)
    14. Average time spent per Facebook visit is 20 minutes. (Source: Infodocket)
    15. Every 60 seconds on Facebook: 510,000 comments are posted, 293,000 statuses are updated, and 136,000 photos are uploaded. (Source: The Social Skinny)
    16. 4.75 billion pieces of content shared daily as of May 2013 which is a 94 percent increase from August 2012. (Source: Facebook)
    17. 50% of 18-24 year-olds go on Facebook when they wake up. (Source: The Social Skinny)
    18. One in five page views in the United States occurs on Facebook. (Source: Infodocket 2012)
    19. 42% of marketers report that Facebook is critical or important to their business. (Source: State of Inbound Marketing 2012 The Takeaway:
    20. 16 Million local business pages have been created as of May 2013 which is a 100 percent increase from 8 million in June 2012. (Source: Facebook).

    Thought to take with you:  At 1.79 billion, Facebook has more monthly active users than WhatsApp (500 million), Twitter (284 million) and Instagram (200 million)—combined. (Source: CNBC)

    More Facebook stats can be found from their 2016 third quarter results here

100 Awesome Facebook Lists to Follow (and bypass Edgerank)

Facebook Lists

Lists + Facebook = Happy




How do you get a more dynamic & vibrant News Feed full of diverse and ever-changing information?


Turns out it’s easier than you think. :)


Enter Facebook Interest Lists


Facebook quietly launched “Interest Lists” about a year ago — around the same time Timeline launched.


Before that, lists were mostly used for organizing friends. The new Lists let users include people (including non-friends) and pages.


Below you’ll find 100 Interest Lists to follow — arranged in categories like:


  • social media
  • business
  • sports
  • politics
  • music, art, food, etc.


Keep in mind that once you follow a List, you only see a summary of the List’s recent posts in your main News Feed. To get the most out of the List, you need to visit it directly — by clicking the List’s bookmark in your left Facebook navigation.


Edgerank bypassed!


But here’s the kicker… ready for it? There is NO Edgerank algorithm applied to Lists!!


Yes you read that correctly.


And the cool thing is the creator of the List gets to decide:


  • which pages & people are included
  • what types of posts are shown


For example, on the Lists I created, I set them up to show only status, links, photos and videos — normal posts, basically. I excluded all the other stuff — like milestones, birthdays, liked pages, etc.


I’ve done my best to show you a broad array of Lists from different people. But you’ll notice many names repeated — typically Facebook employees who’ve created Lists for users.


Enjoy this “Motherlode List of Lists”! — and make sure to follow them and share this post with your friends and followers!


Social Media Lists on Facebook


I start with the niche I talk about the most: Social Media. If you’re in this niche or want to learn how to use social media for your business, follow these Lists!


1. Social Media Resources


by Scott Ayres (me). This is my go-to resource for social media related news. You’ll find Mari Smith, Social Media Examiner, Jon Loomer and more. If you’re into Social Media, this List is a must.


2. Facebook Experts


by Mari Smith. Mari’s List is full of experts and pages focused mainly on Facebook. One of my favorites on the list is Amy Porterfield. Mari’s List has almost 30,000 followers to date!


3. Facebook Designers


by Chris Kalani. Created by a Facebook employee, this List includes people who work at Facebook in the design department.


4. Social Media Savvy (and fun!)


by Scott Kleinberg. Another great List of social media related people. But not your typical big names.


5. 100 People to Follow on Facebook


by Mari Smith. Mari created this great List of great people to follow on Facebook — folks like Rosh Khan and Casey Zeman to name a few.


6. Facebook Designers


by Chris Kalani


7. Facebook Fan Page Apps


by Mari Smith. Looking for an app for your Facebook page or business? Look no further than Mari’s List. You may notice a familiar page on this List ( *cough *cough… Post Planner!)


8. Mashable Staff


by Pete Cashmore. Follow this List to see what the Mashable staff is up to.


9. Phyllis Khare’s Go-to Social News List


Phyllis is the co-author of Facebook Marketing for Dummies and has shared her go-to List for social news. It’s a good one!


10. Social Media News


by Kate Buck. If you don’t know Kate Buck, Jr, you need to know her ASAP. She has created a great List to get some juicy social media news from.


11. Social Media Superheroes


by Jo Barnes.  Jo Barnes is an amazing person who I’ve talked to many times. I’m honored to actually be on this List with other super heroes!


12. Facebook Marketing


by Jon Loomer.  Jon is quickly becoming one of the top minds when it comes to Facebook tips, and his List does not disappoint. Check it out.


13. Facebook


by Vadim Lavrusik. Created by Facebook to list a ton of Facebook employees. Fun to follow.


Tech Lists on Facebook


I have a secret — I’m not the most tech savvy person. I’m an old school PC guy and I’ve never owned a Mac. And while I try to keep up with all the tech news, I couldn’t do it without these lists.


14. Tech Entrepreneurs


by Sachin Monga. If you’re in the tech world, this is a must follow list with over 15,000 followers to date.


15. Tech Heads


by Scott Ayres. Yes this listed was created by me — but it contains many tech related pages like Quora, PC World, etc that you need to be following.


16. 50 Women in Tech


by Rebecca Searles. Rebecca is an editor at Huffington Post and has a great List here. This one is all about women who are rocking the tech world.


17. 50 People in Tech


by Rebecca Searles. Great list including Robert Scoble, Kevin Rose and more.


18. Tech Innovators


by Hardik Patel. Created by another Facebook employee, this List has some great pages and people, like Techcrunch and Social Media Today.


19. Tech News


by Vadim Lavrusik. This List by Facebook employee Vadim has over 49,000 followers and has over 127 people/pages in it — like the Verge, LifeHacker and more. Go follow it!


20. Tech VIPs


by Robert Scoble. If anyone knows about the tech world, it’s Robert Scoble. Anyone in the startup world or tech industry needs to follow this List.


21. Big Tech Companies


by Robert Scoble. A List of the heavy hitters in the tech world: SAP, LinkedIn, Nokia, etc.


22. Tech Gadgets


by Evan Fogel. Over 69,000 follow this list, which includes the likes of Gizmodo, Engadget, ThinkGeek and more.


23. Tech Media


by Sumeet Sham Vaidya. Another great tech List with some familiar faces from the previous Lists. But this one also includes PcWorld, MG Siegler and more.


24. Personal Technology


by Vadim Lavrusik. Can we say Cali Lewis, Geek Tech and Wired? Yep… all in this List.


25. Tech Science


by Kaushik Iyer. Are you a science geek? Then go follow this list. Includes Science Friday, Popular Science, National Geographic and more.


Business & Marketing Lists on Facebook


Own a business? Are you an entrepreneur? Want to keep up on the latest and greatest trends in marketing — both online and offline? Then follow these lists.


26. Business News


by Vadim Lavrusik. This is a great List with tons of resources for every business.


27. Industry Updates


by Taher Sumon. This list tends to stay on the Marketing track including posts from Marketing Land… and I just realized I’m actually on this list! Woohoo!


28. Innovative Brands


by Pete Cashmore. This List, from the founder of Mashable, has over 64,000 followers but only contains 13 brands. These are the movers and shakers in business. Go look.


29. Media News


by Vadim Lavrusik. Another Facebook created list with about 50 news sites and people to follow. One of my favorites on the list is the relatively unknown LostRemote.


30. Motivational People


by Evan Fogel. Feeling a bit down and need a pick me up? This List could do the trick. With the likes of Jack Canfield, Tim Ferris, Jim Rohn and Dave Ramsey!


31. Social Entrepreneurs


by Arianna Huffington. Over 56,000 have followed this List containing Kickstarter and more.


32. Startup Investors


by Robert Scoble. This may be one of the largest lists I’ve seen with almost 600 people and pages feature. If you’re a startup looking for an investor, follow this List.


33. Business Authors


by Vadim Lavrusik. This is a power-packed list of 8 — including Seth Godin and more.


34. Business Leaders


by Evan Fogel.  Huge following on this list including Bill Gates, Guy Kawasaki and Mark Cuban.


35. Media Brands


by Pete Cashmore.  Another homerun by Cashmore focused on major news sites. I get my daily news from this List each morning!


36. Internet Marketing


by Selena Narayanasamy. Not a ton of people on this List or following it, but contains some great pages like SEOmoz, BlueGlass and Facebook Live.


37. Small Business Marketing


by John Jantsch. You can’t talk marketing without mentioning John Jantsch from Duct Tape Marketing. I’m surprised his great list only has 632 followers. You can find HubSpot, CopyBlogger and more in here.


38. Facebook Savvy Non Profits


by Randi Zuckerberg. If this list is good enough for Mark’s sister, it’s good enough for me!


Sports Lists on Facebook


This next group of lists is pretty self explanatory so I won’t include any summaries. I’m hoping you know what “NFL” means! :)


39. NFL Teams


by Adam Schefter


40. NBA Teams


by Evan Fogel


41. NBA Players


by Mark Pike


42. Athletes


by Vadim Lavrusik


43. NFL teams, players and analysts


by Nick Grudin


44. NFL Players Pages


by Troy Polamalu. I do want to point out that this List was created by an actual NFL player — which is pretty cool.


45. MLB Teams


by Dave Ugelow


46. College Football


by Vadim Lavrusik


47. Sports News


by Vadim Lavrusik


48. Olympics


by Kristin Thayer


49. Mixed Martial Arts (MMA- UFC)


by Brad Hettervik


50. Soccer Players


by Dave Goldblatt


51. Nascar


by Brad Hettervik


52. Boxing


by John Maier


53. NHL Teams


by John Maier


54. Ultimate Frisbee


by Manny Lopez


Television & Movies Lists on Facebook


I’m a bit of a TV junky — especially reality TV. These are some cool TV-related Lists that you may find interesting.


55. TV News Shows


by Vadim Lavrusik


56. TV Comedy Shows


by Charles Porch


57. Reality TV Shows


by Charles Porch (mainly all the housewife shows)


58. News


by Vadim Lavrusik


59. Hollywood on Facebook


by Charles Porch


60. TV Sci-Fi & Fantasy


by Al Baxter


61. TV Crime


by Al Baxter


Music Lists on Facebook


I couldn’t find a ton of music-related Lists, but did manage to find a few you might want to follow — most of them created by the same person.


The titles are pretty self explanatory. None of them are very large lists — and the creators really should add more to them.


62. Indie Music Blogs 


by Ethan Tremaine Avey. I love indie music. And I love these Indie blogs. One of my favorite is Stereogum.


63. Music Technology


by Julian Muller


64. R&B Music


by Charles Porch


65. Christian Music


by Charles Porch


66. Rock Music


by Charles Porch (102k)


67. Pop Music


by Charles Porch


Food & Health Lists on Facebook


Most of us are trying to get healthier — I certainly am. Below you’ll find some really interesting Lists to help you on your journey.


68. Food Media


by Morin Oluwole. This List is very well followed with around 54,000 followers. You’ll find PBS Food, Top Chef and


69. Food & Recipes


by Shawn Van Daele. Another great find with over 100 resources to help you find recipes! But hardly anyone following it yet. I’ve frequented a few times myself.


70. Health News


by Vadim Lavrusik. A Facebook created List with some news related to the health world.


71. Green News


by Hanna Welch. This List contains about 30 resources aiming to help you live green. They include HuffPost Green and more. Check it out.


72. Recipes


by Bailey McRae. Only 24 sources on this List but nearly 97,000 followers so far! If you need an idea for tonight’s dinner, follow this List. Btw, is a great site, but might just make you fat(ter)!


73. People That Make You Hungry


by Trey Ratcliff. A great List of some of the world’s greatest chefs — people like Jamie Oliver, Martha Stewart and Wolfgang Puck, to name a few.


74. Exercise


by Bailey McRae. I couldn’t make it all about food so I included this great List of the top exercise-related pages such as Shape Magazine, 24 Hour Fitness, and P90X.


Art Lists on Facebook


I couldn’t find a ton of Lists that seem authoritative in the art category. But I did manage to find a few you may want to check out.


75. Photographers


by Thomas Hawk. This may be the List I’ve seen with the most followers. Over 157,000 and counting! Contains over 200 photographers that regularly show off their work. The cool thing about this List is its creator, Thomas Hawk, set it up to show only photos — which makes for a really nice feed.


76. Design


by Robyn Morris. This is another great List with a massive following that contains nothing but photo posts. Some great inspiration can be found on this list. Love this one!


77. Art Critics


by Nick Grudin


Video Gaming Lists on Facebook


To my shock, Lists on Facebook related to video games are very scarce. I did manage to find a few though. You can check out below. I’m not a gamer by any means, so I really can’t add much commentary on these. But there are some familiar faces.


78. Console Games


by Sara Brooks


79. Popular Video Gaming


by Sumeet Vaidya


80. Role Playing Games


by Al Baxter


81. Arcade/Puzzle Games


by Sara Brooks


Travel Lists on Facebook


We all need a vacation, right? Here are some great Lists to help you on your way.


82. Disney Vacations


by Barrie Brewer


83. Travel


by Morin Oluwole


84. Travel Bloggers


by Scotty Perry


85. Travel and Culture


by Annemarie Dooling


86. US National Parks


by Zach Behrens


Politics Lists on Facebook


Ok… I’m not really into politics. Maybe on the local level, but not so much nationally. I also try to stay clear of talking politics on Facebook, as it causes too many problems and riffs.


But I do think it’s helpful to share these Lists with you below. All of them are created by Katie Harbath, the Manager of Public Policy at Facebook. She helps politicians use Facebook effectively, and has put together some helpful Lists.


87. World Leaders


by Katie Harbath


88. US Democrats


by Katie Harbath


89. US Republicans


by Katie Harbath


90. US Governors


by Katie Harbath


91. Political Journalists


by George Stephanopoulos


92. US Senate Members


by Katie Harbath


93. US House Members


by Katie Harbath


Random Lists on Facebook


Ok… So I called this category “Random”. What I should have called it was “I headlined my list as 100 and only ended up with 93 so I needed to find 7 more to finish this blog!!” :D


Anyway, below are some random lists I found that you may find interesting.


94. My Little Pony


by Jessica Migatulski. I have 5 and 6 year old girls, so my house is full of My Little Pony!


95. World Birding & Conservation


by Gunnar Engblom


96. Fabulous Kids Activities Blogs


by Cathy James. I’m in love with this list now! With 3 kids, this one is awesome. Lots of great resources for parents. I especially dig .


97. Non-Fiction Authors


by Vadim Lavrusik. A Facebook created list containing some non-fiction authors like Mari Smith, Tim Ferriss, Zig Ziglar and Gary Vaynerchuk.


98. Child Causes


by Charles Porch. Great list created by Facebook to talk about child causes.


99. Robert Scoble


by Robert Scoble. Never miss a post by the Scobleizer!


100. Cool People named Scott Ayres


by Scott Ayres. I found 15 other people with my name and made a list! Seems I’m the only one posting though. :)

100 Awesome Facebook Lists to Follow (and bypass Edgerank).

Save Time with Facebook Shortcuts


Save Time with Facebook Shortcuts – Socialbakers.

Facebook Studio :: Blog | Introducing Graph Search: Help People Discover your Business | Latest News and Updates

Every day people use Facebook and discover things from their friends and the businesses and brands they’re connected to. Whether it’s seeing a movie recommendation from a friend in their News Feed, finding out about a great sale from their favorite store’s Page, or checking out a new game a friend just played, people are getting relevant information through the social graph.

But beyond discovering things in News Feed, people on Facebook are also seeking out information via Facebook Pages: in fact, every day over 150 million people visit Pages, not just via their News Feeds.

Today we’re starting a limited beta release of Graph Search, enabling people to find information through the filter of their friends. The limited beta of Graph Search is available only to people who use Facebook in US English. The rollout will be gradual, starting with a very small number of users.

With Graph Search, people can search the social graph by looking for things like “sushi restaurants that my friends have been to in Los Angeles,” “hotels near the Eiffel Tower,” or “TV shows my friends like.”

If you have a Page on Facebook, Graph Search can make it easier for people to discover and learn more about your business. And if you have a business and you’re not on Facebook, invest in creating a Page – it takes minutes.

Here’s how Graph Search works:

The search bar first returns the top search suggestions, including people, Pages, apps, places, groups, and suggested searches. People can search for things like restaurants near them, hotels in places they want to travel to, photos posted by Pages they like, or games that their friends like to play.

These search suggestions take people to a unique results page. The results returned are based on factors that include information that has been shared by your business and the connections of the person searching.

As has been the case for some time, we may also make search suggestions in the search bar that then can trigger web searches. Web searches will display Bing results and Bing ads, similar to results on

Pages and apps can still use sponsored results, which appear to people whether or not they have Graph Search (sponsored results have been globally available since August 2012). There are no new ad formats available today. Here is more information on creating a sponsored result.

What you can do for your Page:

As always, continue to invest in your Page by making sure your Page is complete and up-to-date.

The name, category, vanity URL, and information you share in the “About” section all help people find your business and should be shared on Facebook.

If you have a location or a local place Page, update your address to make sure you can appear as a result when someone is searching for a specific location.

Focus on attracting the right fans to your Page and on giving your fans a reason to interact with your content on an ongoing basis.

You can learn more about fan acquisition and Page publishing best practices here.

As mentioned above, Graph Search is in limited beta and will be rolling out gradually. Learn more here.

via Facebook Studio :: Blog | Introducing Graph Search: Help People Discover your Business | Latest News and Updates.

Introducing Graph Search Beta

By Tom Stocky and Lars Rasmussen

Facebook’s mission is to make the world more open and connected. The main way we do this is by giving people the tools to map out their relationships with the people and things they care about. We call this map the graph. It’s big and constantly expanding with new people, content and connections. There are already more than a billion people, more than 240 billion photos and more than a trillion connections.


Today we’re announcing a new way to navigate these connections and make them more useful. We’re calling it Graph Search, and it starts today with a limited preview, or beta.

When Facebook first launched, the main way most people used the site was to browse around, learn about people and make new connections. Graph Search takes us back to our roots and allows people to use the graph to make new connections.

Graph Search

Graph Search will appear as a bigger search bar at the top of each page. When you search for something, that search not only determines the set of results you get, but also serves as a title for the page. You can edit the title – and in doing so create your own custom view of the content you and your friends have shared on Facebook.

Graph Search

Graph Search and web search are very different. Web search is designed to take a set of keywords (for example: “hip hop”) and provide the best possible results that match those keywords. With Graph Search you combine phrases (for example: “my friends in New York who like Jay-Z”) to get that set of people, places, photos or other content that’s been shared on Facebook. We believe they have very different uses.

Another big difference from web search is that every piece of content on Facebook has its own audience, and most content isn’t public. We’ve built Graph Search from the start with privacy in mind, and it respects the privacy and audience of each piece of content on Facebook. It makes finding new things much easier, but you can only see what you could already view elsewhere on Facebook.

We’re very early in the development of Graph Search. It’s only available in English today and you can search for only a subset of content on Facebook. Posts and Open Graph actions (for example, song listens) are not yet available. We’ll be working on these things over the coming months.

The first version of Graph Search focuses on four main areas — people, photos, places, and interests.

People: “friends who live in my city,” “people from my hometown who like hiking,” “friends of friends who have been to Yosemite National Park,” “software engineers who live in San Francisco and like skiing,” “people who like things I like,” “people who like tennis and live nearby”

Photos: “photos I like,” “photos of my family,” “photos of my friends before 1999,” “photos of my friends taken in New York,” “photos of the Eiffel Tower”

Places: “restaurants in San Francisco,” “cities visited by my family,” “Indian restaurants liked by my friends from India,” “tourist attractions in Italy visited by my friends,” “restaurants in New York liked by chefs,” “countries my friends have visited”

Interests: “music my friends like,” “movies liked by people who like movies I like,” “languages my friends speak,” “strategy games played by friends of my friends,” “movies liked by people who are film directors,” “books read by CEOs”

Graph Search

The Graph Search beta starts today. Go to to get on the waitlist.

The roll out is going to be slow so we can see how people use Graph Search and make improvements.

We look forward to your feedback. Enjoy and explore the graph.

A replay of the Graph Search media event is available here.

Additional Media Resources:

To learn more about Graph Search, go to

To learn about Graph Search and privacy, go to

To learn more on how Graph Search was built, click here.

To download a behind the scenes video, click here.

For a collection of screen shots, click here.

For how Graph Search can help people discover your business, visit Facebook Studio.

Frequently Asked Questions

What is Graph Search?
Graph Search is a new way for you to find people, photos, places and interests that are most relevant to you on Facebook.

What is Graph Search useful for?
Graph Search will help you instantly find others, learn more about them and make connections, explore photos, quickly find places like local attractions and restaurants, and learn about common interests like music, movies, books and more. All results are unique based on the strength of relationships and connections.

What can I search for?
With Graph Search, you can search for people, photos, places and interests.

How do I search?
Type your search into the blue bar at the top of the page. As you start to type, suggestions appear in a drop down. You can refine your search using the tools on the right-hand side of the page.

Some example searches include:
· People who like tennis and live nearby
· Photos before 1990
· Photos of my friends in New York
· Sushi restaurants in Palo Alto my friends have liked
· Tourist attractions in Italy visited by my friends

How are you rolling this out?
Graph Search is in a limited preview, or beta. That means Graph Search will only be available to a very small number of people who use Facebook in US English.

How can I get Facebook Graph Search?
You can sign up for the waitlist at

Does Graph Search change any of my current privacy settings?
No. Graph Search follows your current privacy settings. You can only search for content that has been shared with you.

How do I control what tags, locations and photos can show up about me?
To control tags, photos or posts with locations about you that appear in search, go to your Activity Log.

Facebook Studio :: Blog | News Feed, Engagement, and Promoted Posts: How They Work

We’ve heard questions from brands and businesses around how News Feed works; how to get distribution for Pages’ messages; and how Promoted Posts can reach more of their intended audiences.

Our goal in news feed is always to show someone the most relevant information from the things they are connected to on Facebook. We think about Page content similarly to how we think about content from friends: We want to show people the things that are most meaningful to them from their connections. A really good Page post, like a friend’s photo or status update, that gets a lot of engagement, has a better chance of being shown in news feed. In this way, we can keep news feed an engaging service where people come to get the information that is most interesting to them.

Below we try to offer even more clarity on how this all works.

How does news feed distribute my messages organically and with ads?

Facebook’s news feed makes the most of the time a person spends on Facebook by serving up information that is most meaningful to them. It ranks information from people, apps, and Pages based on what that person interacts with the most (i.e. the level of engagement certain posts get), and how frequently the person visits Facebook. That way, they see a customized “home page” that’s tailored to the things that are most relevant to them each time they log in – whether that be every few hours or every few weeks.

To address the fact that not everyone sees every single message from a friend or a Page, Facebook offers ads to businesses to help them increase the likelihood that people will see their message in their news feed when they log in. As a business, you may have a really great sale going on, or a new item in store that you want to promote far and wide, so that more people are aware of it. Tools like promoted posts are simple ways to turn those important Page posts into ads.

Is Facebook “gaming” news feed so I pay for more ads to extend my messages’ reach?

While we make changes to news feed occasionally, the fundamental way it works has not changed. We mentioned earlier that news feed works to serve up messages – organic and paid – that people are most likely to interact with. Level of engagement with a message or ad is an important signal as to whether the message should be shown in more people’s news feeds.

It’s important to note that we constantly monitor signals from people in news feed, not only when they engage with a story or ad, but also when they hide a person’s story or a Page’s ad that they might not want to see or report a story as spam. Taking these signals into account, from time to time we make adjustments to the ranking system of news feed to ensure that news feed stories continue to be as engaging as possible. We have done this in the past and will continue to make adjustments so that people see the most relevant stories to them, every time they log in.

This doesn’t change the fundamental goal of what Pages should optimize for and what news feed surfaces: engaging stories, organic and paid. Regardless of whether you’re paying to promote a story or just posting one to your Page, the news feed will always optimize for stories that generate high levels of user engagement and filter out ones that don’t. So in Page Insights you may see that the organic reach of not-so-engaging posts is lower. Posts that get good organic engagement, however, should continue to achieve healthy reach.

What this means for businesses is that monitoring what types of posts are getting good responses is key, and always has been. Use Page Insights to determine what types of content – videos, posts, questions, etc. – are getting good engagement versus what types aren’t. Take a look at our Page Publishing Guide for posting best practices, and make sure to use our Page post targeting features (more info below) so that you reach the audiences most likely to respond to your messages. And for posts that you see are getting a lot of responses, you can promote them to extend your reach to more news feeds.

How do I ensure that my ads get to my intended audience?

Campaigns for ads like promoted posts are set up so that they can receive the most engagement possible – liking, commenting, sharing, etc. This means that Pages can get some international responses, because the cost of showing an ad varies by country (and so some posts could get shown to people in places where the cost per engagement is lower).

The best way to address this is by refining the audience that is eligible to see your posts. This can be done by either targeting your Page post to specific locations and audiences – e.g. People in Chicago who are married (more info on how to do this here) – or by selecting “People who like your Page” under Audience options in promoted posts.

We are also exploring ways to make ad targeting capabilities more built into the ad creation process by default, so that when you promote a post the delivery takes into account the right audience more often.

We want to help businesses of all sizes not only get more of their messages to the right people, but also give them insight into what messages are engaging to people so they can create more of them. We think that if businesses can increase interactions with their customers, it’s a win-win situation.

via Facebook Studio :: Blog | News Feed, Engagement, and Promoted Posts: How They Work | Latest News and Updates.