One of the best means to get to get your message across is to use Twitter for SMB marketing. Below are five tactics where Twitter can help. This post was originated posted by Small Biz Trends, with edits and additions made. Picture via Karibu Games
Don’t Ignore SEO Value
SMB owners often forget to apply SEO best practices to Twitter when they engage. As a rule, anything that exists on the Web can (and should) be optimized for search. Just because Twitter ‘nofollows’ the links shared, doesn’t mean they can’t bring value to your business or that you shouldn’t be trying to collect as much SEO value from your Twitter account as you can.
Here are some good practices:
- Use a Twitter handle that reflects the product or service that you offer or the experience you’re trying to create.
- Optimize your Twitter bio, using important keywords + a link to your site.
- Use hashtags to categorize your tweets to make them easy for like-minded users to find and follow.
- Integrate Twitter into the rest of your site to encourage others to share your content and to build awareness.
- Tweet links to your blog posts, product pages, Web site to expose them both to users and the search engines.
With the search engines increasingly integrating Twitter data into the SERPs, taking care to optimize your engagement there can pack a pretty effective punch.
Follow People That Matter!
Your Twitter experience is directly tied to the users you choose to follow. If you flood your account with lots of random people who will never have an interest in your brand, then you’re really wasting your time. Use tools like Twitter Search, Listorious, WeFollow andTwitter Graderto help you find like-minded Twitter users and people who have an interest in what you’re all about.
For example, doing a Twitter search for a popular industry blog or SMB topic will you help find folks who have the same interests, mining Listorious (or lists created by other Twitter users) for categories related to what you do will help you find users who identify themselves similarly. Participating in Twitter chats is another great way to find people to connect with. What you don’t want to do is get blinded by follower numbers and lean toward only engaging with A-listers. Instead, focus on locating real-life customers or people who could become customers.
Amber Naslund’s post on how to build a Twitter community with substance is a must read.
Enhance Your Tweets
It can be hard to engage with people that you don’t know in real life. Therefore, it is a good idea to kick start your activities by creating or sharing content that you and other SMBs with find of value. Vary your tweets by incorporating different types of media and something that will engage your audience and start a discussion.
A good way to start would be to include:
- Photos of your business, your product, what you’re having for lunch, etc.
- YouTube links of your favorite artist, a tour of your office, a recent presentation you gave, etc.
- Links to surveys or polls to get user feedback.
- Links to reviews, discussion questions, etc.
- Product coupons, links to promotions, special Twitter deals
To ensure you are always growing your SMB audience, you should spend some time to make sure your content gets in front of as many people as possible. Depending on your business objectives, it may make sense for you to sync your Twitter account with you Facebook or LinkedIn profiles. You can also use a Twitter widget on your homepage to build awareness to current customers and search traffic, actively encourage followers to retweet your message, use automation sparingly to manage your account, etc. You don’t want to get too aggressive but you should always be looking for new ways to smartly cross-link accounts and get your message to as many people as possible.
Measure Watch You Share
If you are sharing content, without a means to measure it you will have no idea on what is resonating with your audience and what is not. Use services like Bit.ly to monitor which tweets or content pieces attract users. If your Twitter traffic is going up or down, monitor which Twitter calls to action get the best response and which users are most responsive.