20 heinous examples of PR and social media jargon | Econsultancy

Fanbassador: A fan of a brand who acts in an ambassadorial way.

Shoptimization: how apps can be used to optimise the in-store shopping experience for the consumer, usually by reducing costs.

Digi-tail: augmented reality and other digital stuff in-store to boost the shopping experience.

Wearable multitasking: “Watches that socially connect, work as credit cards and have games on them” – basically, wearable technology.

Fashionizing: making normal objects fashionable. Diet Coke being branded with Jean Paul Gaultier was an example.

Shoppertainment: “new brand experiences and memorable entertainment” in-store and online, such as IKEA holding a slumber party.

Mocial: Yes, it’s mobile and social.

Data is the new soil: A bastardisation of Gerd Leonhard’s phrase

Phablet: basically, big smartphones which aren’t quite tablets.

Pivot: when a startup decides that a change of business model is needed.

Value add: or, in plain English, added value.

Omnichannel: what’s wrong with multichannel?

Learnings: as in lessons learned. Learnings isn’t a word.

Reach out: commonly used by PRs. “I’m reaching out to you with the news that…”

Swim lane: a phrase for a person’s area of responsibility within a business.

via 20 heinous examples of PR and social media jargon | Econsultancy.

Author: Jas Dhaliwal

Jas Dhaliwal is a highly experienced International Social Media Strategist. He specializes in building and engaging with social communities across the web. Born and bred in London, he is passionate about technology and social anthropology. You can follow @Jas on Twitter