Key Facebook Statistics – January 2017 Edition

Facebook statistics
Facebook statistics

For marketers, these latest Facebook statistics can help develop strategies to ensure you are targeting the audience you want to reach in the most effective way. Here are the key Facebook stats for January 2017 via Zephoria

    1. Worldwide, there are over 1.79 billion monthly active Facebook users (Facebook MAUs) which is a 16 percent increase year over year. (Source: Facebook as of 11/02/16).
    2. 4.5 billion likes generated daily as of May 2013 which is a 67 percent increase from August 2012(Source: Facebook)
    3. 1.18 billion people log onto Facebook daily active users (Facebook DAU) for September 2016, which represents a 17% increase year over year (Source: Facebook as 11/02/16)
    4. There are 1.66 billion mobile active users (Mobile Facebook MAU) for September 2016 (Source: Facebook as of 11/02/16) an increase of 20 percent year-over-year.  There are 1.03 billion Mobile Daily Active Users (Facebook DAU) for June 2016 which is an increase of 22% year-over-year.
    5. On average, the Like and Share Buttons are viewed across almost 10 million websites daily. (Source: Facebook as of 10/2/2014)
    6. In Europe, over 307 million people are on Facebook. (Source: Search Engine Journal)
    7. Age 25 to 34, at 29.7% of users, is the most common age demographic. (Source:Emarketer)
    8. Five new profiles are created every second. (Source: ALLFacebook)
    9. Facebook users are 76% female (out of 100% of all females) and 66% male (out of 100% of all males).This is stat is one that you really have to think about because it’s comparing the percentage of all females against the percentage of all males who are on Facebook. To dig a little deeper take a look at this study which does a much better job at explaining the nuances – Source: Brandwatch
    10. Highest traffic occurs mid-week between 1 to 3 pm. (Source: blog) On another note, a Facebook post at 7pm will result in more clicks on average than posting at 8pm (Source:  Forbes).
    11. On Thursdays and Fridays, engagement is 18% higher. (Source: blog)
    12. There are 83 million fake profiles. (Source: CNN)
    13. Photo uploads total 300 million per day. (Source: Gizmodo)
    14. Average time spent per Facebook visit is 20 minutes. (Source: Infodocket)
    15. Every 60 seconds on Facebook: 510,000 comments are posted, 293,000 statuses are updated, and 136,000 photos are uploaded. (Source: The Social Skinny)
    16. 4.75 billion pieces of content shared daily as of May 2013 which is a 94 percent increase from August 2012. (Source: Facebook)
    17. 50% of 18-24 year-olds go on Facebook when they wake up. (Source: The Social Skinny)
    18. One in five page views in the United States occurs on Facebook. (Source: Infodocket 2012)
    19. 42% of marketers report that Facebook is critical or important to their business. (Source: State of Inbound Marketing 2012 The Takeaway:
    20. 16 Million local business pages have been created as of May 2013 which is a 100 percent increase from 8 million in June 2012. (Source: Facebook).

    Thought to take with you:  At 1.79 billion, Facebook has more monthly active users than WhatsApp (500 million), Twitter (284 million) and Instagram (200 million)—combined. (Source: CNBC)

    More Facebook stats can be found from their 2016 third quarter results here

In 2016 ad blocking will become the normal

Are you running an ad blocker? If not, chances are you will be using one in 2016. According to a PageFair/Adobe report about 16 percent of users in the U.S. block ads. Globally, there are nearly 200 million people stopping ads, 181 million of whom are on desktop computers.

Almost $22 billion in global ad revenues were blocked in 2015, that accounts for approximately 14 percent of all global ad budgets in the U.S. In 2016, the U.S. figure is projected to double.

Savvy adults are becoming more protective of their privacy, and are becoming increasingly annoyed with ads obscuring web content. Ads are also slowing down web page load times and no one likes that. But don’t take my work for it, take a look at Google Trends chart below and see how search terms for adblock tools are rising.

But who is using adblock software anyway?

  • Men are 48% more likely than women to use adblock plug-ins when browsing  Tweet This!
  • Mostly millennials and 18-29 year olds, 41% of whom claim to use adblock software

In 2015, Apple announced support for content and ad blocking in iOS 9. As such, iOS ad blockers raced up the App Store charts. Two of the most popular iOS blockers in Apple’s ecosytem have been Crystal and Purify Blocker. Both block ads and user tracking, while Purify Blocker also blocks images, fonts and scripts.

On desktops, it’s Google Chrome, not Apple’s Safari, that has been driving most of the adblock growth. Ad block use on Google’s browser increased 51% from Q2 2014 to Q2 2015, reaching 126 million average monthly active users.  Consider the irony, since online advertising accounts for 90% of Google’s revenue today.

Quick Facts:

  • Ad blocking estimated to cost publishers nearly $22 billion during 2015  –  Tweet This!
  • There are now 198 million active adblock users around the world –  Tweet This!
  • Ad blocking grew by 41% globally in the last 12 months –  Tweet This!
  • US ad blocking grew by 48% to reach 45 million active users in 12 months up to June 2015 – Tweet This!
  • UK ad blocking grew by 82% to reach 12 million active users in 12 months up to June 2015 – Tweet This!

Expect ad blocking to grow in web browsers on both desktops, tablets and smartphones.

Podcasting Fresh Thoughts

I was honoured to be the first guest on Fresh Thoughts, the new podcast from the team over at Thoughts Labs. During the recording, we discussed research conducted by HubSpot and Moz over the best time to post content for online engagement.

Thanks to John Maver, Cappy Popp and Zachary Chastain for a great discussion, you can listen to the podcast below:

Podcast Timeline:
00:00 – Introductions
01:23 – HubSpot’s analysis of their content posting schedule on getting views and leads
05:58 – The effects of “Read-it-later” for content
07:28 – Hubspot’s analysis of which type of content performs best for getting views and leads
09:03 – Moz’s analysis of their content posting schedule on getting views and leads
11:24 – How does content length affect the views and leads
14:53 – What devices do we use to consume content
17:55 – How does mobile browsing affect CTAs
20:53 – The future of community building – back to the blog?
27:27 – RSS feeds and other content discovery

How To Create A New Admin Account in Mac OS X


Turn on the computer. Upon hearing the startup chime, hold the key combination CMD+S. This boots the computer into single-user mode, which in turn gives you access via the root user. It is important to note, however, that this can be blocked by a firmware password. If that’s the case, head on over to this guide on getting into single-user mode while locked.


Once single-user mode boots (it should look like a black screen with white text), we need to mount the hard drive. At the prompt type in:
/sbin/mount -uw /


Now that the drive is mounted, we can edit the file system. We’re going to delete a file that tells your computer that you have completed the initial setup. Type in:
rm /var/db/.applesetupdone
This command deletes the file “.applesetupdone” in the /var/db/ directory, which the computer checks for on startup to ensure that the computer has already been set up.


Pretty self explanatory. We need the system to reboot so it can check for the file and then notice it’s missing. Type in:


Your computer will shut down and reboot. A setup window should pop up asking what language you want your computer to be in, just as if you turned on your computer for the first time after purchase. After you select a language, a welcome video will play. If you brought headphones along, feel free to plug them in during the “Select A Language” screen. Otherwise, enjoy a little music.


Go through the rest of the setup process.

Be sure to select “DO NOT TRANSFER MY DATA”.

Don’t worry, all of your old files will still be on the computer.

At one point during setup you will have to configure your internet connection, this is when you need your wireless password. It’s fine if you don’t have the password, you can enter it later if you need to.


Near the end of the setup you will be asked to create an administrator account for your computer.

Be sure to make the name of the admin account different from the existing one.

You can name the account anything that you want, except for the name of the old administrator account. If the new account is given the same name as the old one it will overwrite the old account, causing all the old account’s files to be deleted.


Wrap up the setup and the computer should automatically log you into your new administrator account.

How To Change Country In The Google Play Store


If you want to change the country for your Google Play app store, here are the steps you need to follow:

  1. Sign into your Google Wallet account to manage your payment methods (
  2. Delete all of your payment methods from Google Wallet, and only add a card to one with a billing address located inside your desired country.
  3. Open the Play Store and navigate to any item available for download.
  4. Click to begin a download until you reach the “Accept and buy” screen (no need to complete the purchase).
  5. Close the Play Store and clear data for the Google Play Store application (Settings > Apps > Google Play Store > Clear Data) or clear your browser cache.
  6. Re-open the Play Store. You should now see the Play Store that matches your default payment instrument’s billing country.

If that doesn’t work for you, then you may also need to do the following:

  1. Go to, Settings, and change your Home Address.
  2. Go to the Address book tab and remove your old address.
  3. Accept the new Terms and Conditions for your country.
  4. Go to the device settings and clear the data for the Google Play Store application (Settings > Apps > Google Play Store > Clear Data).

You can also contact the Google Play support team through the following link. Just click the Contact Us button in the upper right corner of the page.

How To Watch YouTube Videos in Fullscreen

Have you ever wanted to watch YouTube videos in full screen, HD quality? Well, this simple URL hack allows for any YouTube video to be displayed in fullscreen, HD (if available) and in autoplay mode.

Follow the steps below:

  1. Take your existing YouTube URL, for example:
  2. Replace /watch?v=  with /embed/ to enable the full screen mode
  3. For HD, add ?hd=1
  4. To autoplay the video, add ?&autoplay=1 to the URL
  5. Your new YouTube URL, should now look like this:
  6. To start the video at a certain time, add &start=90 (for example to start the video 90 seconds in

Note, to add a start time to a regular video the string is different, see below:

How to Make a Video Memorable: The Power of a Story (Infographic)


How to Make a Video Memorable: The Power of a Story (Infographic).