I have always loved Apple’s advertising silhouette campaign for iPods. However, HP is doing great things with their "Computer Is Personal Again campaign.
"This is not just a commerical. It’s a promise. Handshake. Smile. Mission statement.
Alliance. Beginning Safety net. And an exclamation from us that you will never feel alone.
Hardly anything you own is more personal than your computer. And nothing is as important to us than preserving that bond"