I was honoured to be the first guest on Fresh Thoughts, the new podcast from the team over at Thoughts Labs. During the recording, we discussed research conducted by HubSpot and Moz over the best time to post content for online engagement.
Thanks to John Maver, Cappy Popp and Zachary Chastain for a great discussion, you can listen to the podcast below:
00:00 – Introductions
01:23 – HubSpot’s analysis of their content posting schedule on getting views and leads
05:58 – The effects of “Read-it-later” for content
07:28 – Hubspot’s analysis of which type of content performs best for getting views and leads
09:03 – Moz’s analysis of their content posting schedule on getting views and leads
11:24 – How does content length affect the views and leads
14:53 – What devices do we use to consume content
17:55 – How does mobile browsing affect CTAs
20:53 – The future of community building – back to the blog?
27:27 – RSS feeds and other content discovery